41+ Ethos Pathos Logos Commercial Examples Background. But using ethos, pathos and logos in commercials sometimes means featuring one advertising. About press copyright contact us creators advertise developers terms privacy policy & safety how youtube works test new features press copyright contact us creators.
Ethos Pathos Logos How To Use Persuasive Ad Techniques Youtube from i.ytimg.com It is no wonder why pathos is likely the most commonly used corner of the rhetorical triangle by both advertisers and filmmakers alike. Anything from sadness to happiness, anger and envy. Emotions can provoke some of the strongest responses in a target audience.
Its ethotic connection with consumers is largely built on its logos and pathos.
In the advertisement, a former crash test dummy for a large car company is reflecting on the old days when his job was a little more exciting, before the companys superior safety features were implemented. Michael bulbls endorsement of the product comes in the first three seconds as he remarks that this particular sparkling water is his favorite. Emotions can provoke some of the strongest responses in a target audience. More images for ethos pathos logos commercial examples
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